The definition of the copywriting is easy and accessible: „the art and the science of writing (words to be used on websites, advertising text, promotional materials etc.), with the purpose of selling a product/service and…
Branding – How a brand can become memorable
To find the answers to this questions is not easy but you can be sure that you found the brand promise when, hearing an idea, out of the context, immediately reminds you of your brand.
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